Seltzers, carbonated water, and sparkling water, which all belong to the soda water market are on the rise. In the US, they have even left soft drinks, beers, and caffeinated drinks behind. There are different variations to this product, and these variations are growing like the poppy plant that grows in Latin America. Just like that Pepsico announced it will be acquiring SodaStream (a company that sells soda water) for $3.2 Billion. This just tells us features of soda water filling machine is rising in an industry that is known for a lot of entry barriers. Here we discuss the rapid growth of soda water market.
Companies, stack up your soda water filling machine and soda water filling line because we have got some great reasons for the rise in this market. The best reason here is health. A lot of people were looking forward to leaving their addiction to soft drinks, so they needed a reason to do that. Around this same time, many companies like La Croix managed to release their own version of soda water. People who were wanting to get off their addiction could not do it with water. They needed to do it with something that provided the fun of the soft drinks, but none of the unhealthy additives and sugars that a soft drink has. Soda waters like La Croix fit the description of this.
Technological and other cool companies started offering these drinks to their workers as a healthy alternative. And many soft drink addicts began to use these. This is what has led to the market boom of soda water all over the world.
They say that you should stock up the soda water filling machine and soda water filling line kind of equipment because this market is going to rise more than ever. In fact, industry experts forecast the estimates to be around $6 Billion market growth by 2020 in the soda water industry. The sales figure of soda water has now been 22% more than what was last years. They say that soda water is showing no signs of fizzing out. Americans are especially keen on this drink because of its health benefits, and how it makes a better alternative than soft drinks. Because of its predominance in the US, which is a big market for an alternative like soda water, lots of multinational have been or are going to acquire soda water making companies or in-house equipment.
It is simple, people now want better alternatives because obesity is on the rise. At the end week of August, the sales of soda water had reached record high, with $49 million in sales figures for a month. This market seems like a great place to invest in, as it is becoming a regular cash cow, unlike anything that may be seen before. We, hope you just not use but try to invest in it. Until then, see you later.
