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After 13 years of downturns in the carbonated beverage sector, it's vital that industry-based innovation and technologically relevant designs be included into the manufacture and even marketing of the product.
Carbonated soft drinks are without a doubt extremely in-demand and sought-after commodities in the US beverage sector in terms of commercial acceptability and consumer appeal.
This is supported by the findings of a market research firm Mintel, which said in an April 2017 report titled "Carbonated Soft Drinks - USA" that the market acceptability rate of such items reached around 90%.
However, considering the current sales pattern, some analysts believe there is an urgent need for technology driven new ideas. These new ideas will play roles in meeting consumer desires in terms of diverse tastes, health-enhanced goods, and other beneficial nibbles. This, of course, would add to future sales growth.
The fall in sales of carbonated soft drinks has spurred the urgent demand for innovation for many years. In the April edition of the Beverage Industry, Gary Hemphill, general manager of research at New York Beverage Marketing (BMC), noted, "A similar reduction was observed in 2017 when sales of carbonated soft drinks fell again."
Catherine Krol, another Euromonitor International research analyst, accurately pointed out that the global industry for carbonated drink filling machine faces a number of challenges. "The whole sale of carbonated beverages in 2017 has stagnated," she said in the April issue of the beverage industry, "indicating that the public impression and acceptability of carbonated soft drinks has now suffered some injury."
"The carbonated soft drink market is losing pace, despite some positive gains in ginger soda and tonic water."
According to Krol, "the carbonated soft drink industry set a record low in 2013 and has since remained on that road due to the launch of non-cola-based carbonated beverages – which first declared negative growth rates in 2017."
In response to a negative trend in the carbonated beverage business. The Coca-Cola Company in Atlanta and PepsiCo Co., Ltd. in Purchase, New York, have been investigating the fall in carbonated soft drink sales for years, producing zero-calorie sweeteners like aspartame that are both palatable and beneficial to consumers.
Carbonated drinks include froth and stimulating carbon dioxide, which gives them a pleasant flavor that young people like. In 2014, sales of carbonated beverages hit an all-time high of 18 million tons.
Carbonated drinks' appeal has waned since then, and sales have continued to decline. In 2016, sales of carbonated drinks declined to 17.39milliontons.
High-sugar, high-calorie carbonated beverages have turned off many health-conscious consumers, and "health concept" goods such as juice, coarse grain drinks, and vinegar drinks have arisen as new beverage industry favorites, presenting a threat to carbonated soft drink sales.
A beverage firm has made its 2017 transcript public. Both net income and net profit have declined, according to the financial report. In reality, this isn't the first time the beverage industry has encountered difficulties.
What can we make of the present sales trend in carbonated beverages? People are getting more worried about their health, according to data and facts, and as a consequence, they are paying more attention to nutritious food and have progressively "abandoned" carbonated beverages in favor of healthier drinks.
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