Whether future manufacturers can meet the tastes of domestic consumers and the demand for consumer upgrading are the two most important factors that determine whether the domestic soft drinks industry can emerge from the sluggish growth.
(1)the taste is the core of the soft drink product attributes, taste innovation is the key of the product innovation to check if from a functional perspective, the functional nature of the soft drink is to quench thirst, and extend from thirst, the next step is to taste. Taste is the most basic soft drink products is also the core attribute expression, vendor product innovation ability can meet the domestic consumer tastes change is to decide whether it best-selling products, even is the enterprise survival and development of important factors.
(2)consumption upgrading to bring industry new trend: health and health care function will be more attention in order to meet the consumers increasingly strong health demands, health care content more rich will be the future development trend of the important soft drinks industry. Under this trend, carbonated drinks will inevitably decline, and accord with the characteristics of health bottled water, protein drinks, fruit juice, sports drinks and delicate beverage varieties has great market potential.
Consumers increasingly need natural, tasty, healthy products, and the beverage industry has to adapt to these requirements for better development.
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